Don’t you dread it when the voice at the other end of the phone says “Hello, So-and-so, How are you today?” The egregious sales pitch that follows is enough to bring up your breakfast. Peter Ustinov had a point. When a Manhattan hotel receptionist said “Have a good day” he politely replied “Thank you, but I have other arrangements!”
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Half the people alive today have never experienced serious inflation. They will shortly. At the end of it, many will have starved to death. Those remaining will live in a very different world from that of the past fifty years. Cheap food, easy personal mobility, considerable leisure time, increasingly high medical standards. All these are going to be severely dented by ‘the enemy within’ – inflation.
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Over the past century the mass media have played a vital role in the dissemination of information about everything from disease to designer handbags. The relatively high standards of living now enjoyed by many in the world would not have arrived – or would have arrived more slowly – if the mass media had not promoted them. Good communication, efficiently and attractively dispensed has enhanced all our lives more than most other technical advances.
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A business is not a mission.
So why do so many businesses have “mission statements”? Because they think that to print pious sentiments proves that they are Socially Responsible Corporations and this will convince people that they only practice decent business behaviour.
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