Measure for measure
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At an interesting talk last night at the Singapore Management University, Sir Brian Fender, a man with a distinguished career in Education and Science, spoke of the Institute of Knowledge Transfer of which he is President. Most of his audience had not heard of the Institute before, although all knew of organizations addressing technology transfer. Sir Brian made a compelling case for the Institute and the need to pepper knowledge transfer with creative and entrepreneurial thinking.
Inevitably, the question of measuring knowledge transfer came up. I was much relieved when he said that broadly you couldn’t. It is a good moment to remind ourselves of the pros and cons of measurement.
Measure is good. It produces numbers, a more accurate form of words. Where we might have said ‘better’ we can now say how much better. From the day man looked at his foot and use it to describe a distance, measurement has enabled the species to create engineering that works, buildings that stand up and a value for goods and services, symbolized by money. It is right that we should measure as much as we can. The operative word is ‘can’.
When we seek to measure certain things we fail. Pain is notoriously difficult to measure because so subjective. Beauty, love, fear, jealousy, hatred are likewise impossible to measure objectively. Minimum quality can be prescribed but outstanding quality goes beyond the five golden stars. I have seen quality in something as prosaic as a barbed-wire fence that has been breathtaking and memorable.
While it is good to measure as much as we can it is important that we never delude ourselves that measurement is a substitute for judgment. It is an aid to judgment, never a replacement for it. Statistics, we know, cannot lie. Unfortunately, men can. The misleading manipulation of ‘measures’ of performance of companies and other organisations, of shares and even of academic results is often more damaging than the absence of such spurious figures.
A danger of too much reliance on measurement is the potential abdication of personal thought, rather in the way that experience is often used to let someone in authority off the hook when a decision goes wrong. Judgment is about forecasting not about amassing data.
I wish Sir Brian well with his interesting Institute of Knowledge Transfer. The faster we can spread knowledge, the sooner we can begin to dig our way out of the poverty trap that engulfs so much of the world. Who knows, it may even be able to help Europe.
