British Business Man and Singapore Permanent Resident, John’s career spans Marketing, Advertising, Public Relations, International Management, Author, Columnist, Founder Mentor.

Business Mentor and Career Coach to almost 4,000 Mentees – mainly by email

• Chief Executive of Singleton Pte Ltd, of W&W Entertainments Pte Ltd
• Chairman of Wiglington and Wenks Worldwide Pte Ltd

Author of “BONES – Business Organisation Notes – Executive Section”
and “The Book of Business Communications Checklists”
as well as four children’s books “The Travels of Wiglington and Wenks”

In the 1980s and 1990s, John:

• established a Management Company for RHM’s interests in Asia Pacific and Australasia
• incorporated Cerebos Pacific Ltd (CPL), an International Food and Chinese Remedies company based in Singapore with production units and branches also in Malaysia, Thailand, Indonesia, Hong Kong, Australia, New Zealand and associate companies in Japan, Europe and South Africa. He established sales networks in USA, Canada, UK and Continental Europe.
• floated Cerebos Pacific Ltd (CPL) on the Singapore Stock Exchange in 1983 at a market capitalisation of the company of S$135 million
• acquired businesses in New Zealand, Australia, Singapore and Malaysia
• established companies and built factories in Thailand, Hong Kong, Taiwan, Indonesia, Malaysia, Singapore, Japan, Australia, New Zealand, USA, Canada, Britain, Germany, Belgium, Italy, France and the Scandinavian countries
• developed successful new products in packaged water, spices, Chinese foods and remedies
• negotiated with Singapore Government and the Singapore Economic Development Board to establish the concept of Overseas Headquarters Status (a preferential tax system), which was awarded to Cerebos Pacific Limited (CPL)
• sold CPL in 1990 for a market capitalisation of S$825 million to Suntory of Japan

In the 1970s, John:

• joined Ranks Hovis McDougall (RHM) as Marketing Advisor to the Board
• became Marketing and Sales Director of RHM’s Foods Division

In the 1960s, John:

• was Managing Director of Benson Public Relations Limited
• became Assistant Managing Director of S H Benson Ltd, the British Advertising Agency
• negotiated links with United States agencies and acquired eight major new clients