Topic: communication

UNBALANCED – Part One Education & Communications

Beyond work-life balance there are four other important areas in which we have been steadily creating less, rather than more, balance - education, communications, religion and sex. More »

From “Shout” To “Discuss”

20th Century communications were dominated by ‘shout’ media – newspapers, radio, cinema, television, brochures and chilling ‘cold calls’. These involved shouting at customers. They had developed from street markets where the loudest vendor succeeded best. More »

One Greeting Doesn’t Fit All

Don’t you dread it when the voice at the other end of the phone says “Hello, So-and-so, How are you today?” The egregious sales pitch that follows is enough to bring up your breakfast. Peter Ustinov had a point. When a Manhattan hotel receptionist said “Have a good day” he politely replied “Thank you, but I have other arrangements!” More »

The New Media Opportunities

Over the past century the mass media have played a vital role in the dissemination of information about everything from disease to designer handbags. The relatively high standards of living now enjoyed by many in the world would not have arrived – or would have arrived more slowly – if the mass media had not promoted them. Good communication, efficiently and attractively dispensed has enhanced all our lives more than most other technical advances. More »