Topic: creative thinking
07 Dec 2007
Doing And Thinking
To pay a man for driving a nail into two planks of wood you measure the worth of the job, monitor the time and materials taken and assess whether it is done well or badly. You may negotiate the price but “the labourer is worthy of his hire.” More »
Topics: creative thinking
05 Nov 2007
Innovation is a battlefield
One of the most creative people I knew in the advertising agencies I ran was a man who only produced excellent work when he was wearing corduroy trousers. I have no idea why this strange habit released the muse in him but it did. Another, perhaps more predictably, wrote his best copy after a generous helping of vodka. Alcohol has always been a stimulant to creativity, unwinding the inhibitions from which all of us suffer to some extent. More »
Topics: creative thinking, innovation
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