Topic: information technology

From “Shout” To “Discuss”

20th Century communications were dominated by ‘shout’ media – newspapers, radio, cinema, television, brochures and chilling ‘cold calls’. These involved shouting at customers. They had developed from street markets where the loudest vendor succeeded best. More »

Change The Procedures To Make Use Of The IT

A man doesn’t dig his garden just because he has a new shovel. Cultivation is for survival or entertainment, not simply to make use of the new toy on the block. And yet how many of us have fallen for the IT hardware and then searched, often unsuccessfully, for its purpose? More »