Topic: innovation
05 Nov 2007
Innovation is a battlefield
One of the most creative people I knew in the advertising agencies I ran was a man who only produced excellent work when he was wearing corduroy trousers. I have no idea why this strange habit released the muse in him but it did. Another, perhaps more predictably, wrote his best copy after a generous helping of vodka. Alcohol has always been a stimulant to creativity, unwinding the inhibitions from which all of us suffer to some extent. More »
Topics: creative thinking, innovation
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