Topic: new media

Training People To Learn

Common sense seems to be in very short supply. Perhaps it always was. More »

From “Shout” To “Discuss”

20th Century communications were dominated by ‘shout’ media – newspapers, radio, cinema, television, brochures and chilling ‘cold calls’. These involved shouting at customers. They had developed from street markets where the loudest vendor succeeded best. More »

The New Media Opportunities

Over the past century the mass media have played a vital role in the dissemination of information about everything from disease to designer handbags. The relatively high standards of living now enjoyed by many in the world would not have arrived – or would have arrived more slowly – if the mass media had not promoted them. Good communication, efficiently and attractively dispensed has enhanced all our lives more than most other technical advances. More »