Topic: sales
01 Apr 2009
From “Shout” To “Discuss”
20th Century communications were dominated by ‘shout’ media – newspapers, radio, cinema, television, brochures and chilling ‘cold calls’. These involved shouting at customers. They had developed from street markets where the loudest vendor succeeded best. More »
Topics: communication, information technology, new media, sales, service providers
29 Sep 2008
One Greeting Doesn’t Fit All
Don’t you dread it when the voice at the other end of the phone says “Hello, So-and-so, How are you today?” The egregious sales pitch that follows is enough to bring up your breakfast. Peter Ustinov had a point. When a Manhattan hotel receptionist said “Have a good day” he politely replied “Thank you, but I have other arrangements!” More »
Topics: communication, emotional intelligence, sales
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