It is good to measure what we are doing. Evaluating our assets, our abilities and our behaviour all need good tools and clearly defined standards. Good rules require good measurements and specific definitions. Up to a point…

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The IMF announcement of a toxic asset hole of probably $4 Trillion is shocking but not unexpected. Some of us believe that the statement is a ‘warmer’ and that there will be more to come. It is said that worse figures have already been presented in Washington.

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Common sense seems to be in very short supply. Perhaps it always was.

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20th Century communications were dominated by ‘shout’ media – newspapers, radio, cinema, television, brochures and chilling ‘cold calls’. These involved shouting at customers. They had developed from street markets where the loudest vendor succeeded best.

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In a climate of anxiety about the future, when whole countries are going bankrupt, it is prudent to reduce non-essential spending to a minimum. In naval terms, ‘batten down the hatches’. But random cuts based on what is easiest to eliminate are not a good idea. While a target reduction in costs is essential the [...]

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