Getting ready for an IPO

Getting ready for an IPO

For all the lawyers, accountants and financial market advisors you will need, the most important person in preparing for an IPO is the Communications Director.

When you sell shares – just as when you sell anything – you sell hope, not records. Your business performance will be studied in detail, your grasp of the responsibilities and potential problems of a public company will be marked in detail, your flexibility and creativity in the face of relentless change will be weighed. Your communications will determine if these are effective.

We will show you the path to take, the advisers to hire and the degree of control and freedom you must have and give to guarantee a successful IPO. Even then the vagaries of the market place will thwart your best plans at times.

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